Our Opportunity:
Chewy is hiring an Associate Director, Paid Social to amplify Chewy across multiple performance channels including (but not limited to) Paid Social, Display (Programmatic), and Online Video across site and mobile app platforms with a focus on full-funnel media and measurement strategy! Chewy marketing spend has scaled to over $500MM/year and is a big input to our 20MM+ Active customers! We are seeking a senior lead who can drive both a connected program approach across Performance and Integrated Marketing team members and Sponsored Ads, as well as the program-level learning agenda and roadmap with Marketing Analytics and Product teams. You will be able to show a sturdy and resilient approach, demonstrate the ability to debate and commit, and earn trust as we develop our capability to become Top 10 in the Social and Programmatic space. The AD, Paid Social will also support planning for emerging businesses. The impact of this role is significant and broad, accounting for several of our KPIs. The ideal candidate is a hard-working consumer marketing leader who has a track record of achieving (and measuring) excellent results through innovative marketing programs across mid funnel digital reach channels. This leader can make measurable business impact by connecting mid-funnel activities to downstream business outcomes via last click, MMM, or media lift/holdout methodologies. To be successful in this role, you are,
- a subject matter authority on channels,
- a strong communicator,
- passionate about the customer.
What You’ll Do:
- Drive innovative growth and partnered programs to meet revenue and customer targets, with a focus on balanced, efficient growth. Oversee channel roadmap, optimization, and expansion.
- Cultivate positive relationships with engineering, analytics, and product teams to ensure alignment on growth objectives and flawless execution of growth initiatives including test designs, test conclusions and subsequent actions plans.
- Work with Finance partners & channel leadership to scale, lead and optimize investments, focusing on acquiring new customers while achieving efficiency (LTV and ROAS) goals.
- Build, monitor, and own paid media important metric reporting on actual, budgeted and forecasted spend and return projections on a weekly, monthly, quarterly, and annual basis. Use paid investment measurement and analysis to advise decision-making and results. Apply measurement and attribution modeling (MMM, MTA, UMM) to gain insights into efficiency of digital marketing.
- Lead S&P measurement reporting requests from partners as well as weekly and monthly inputs into senior leadership measurement mechanisms.
- Champion a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics, technologies, and channels.
- As needed, maintain relationships with external 3P partners, platforms, and agencies. Identify and build case for outside services as required to get results and deliver to brand targets.
What You’ll Need:
- 10-12 years of progressive experience leading paid media and/or growth/performance marketing.
- Sophisticated understanding of direct response metrics and ability to measure program/campaign ROI across Meta, YouTube, TikTok and other platforms specific to customer acquisition.
- Growth mindset, with a bias toward change and comfort operating in the grey.
- Deep understanding and proven track record of managing acquisition campaigns, strategy, and benchmarks.
- Highly collaborative and able to build cross functional partnerships with data, creative, brand and site merchandising teams.
- Digital marketing authority, specific to emerging consumer and media trends.
- Proactively engage with external partners and stay on the pulse of new trends and platforms to advise future engagement strategies.
- This position requires you to be in a Chewy Hub and work onsite at minimum 2 days/week.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
