Senior Employer Brand Manager - Veterinary

Our Opportunity:

Chewy is searching for a Senior Employer Branding Manager to lead efforts to build the Chewy Vet Care (CVC) employer brand! In this role you will help to position Chewy as an outstanding employer in the veterinary industry. This pivotal role will shape and elevate our veterinary employer brand and team member experience, emphasizing our dedication to excellence, professional growth, and wellbeing in the vet industry. We encourage you to bring a blend of expertise in veterinary, pet and/or healthcare industries, a passion for brand-building, and an affinity for storytelling, social media, and engagement strategies. Your expertise will ensure seamless integration of employer branding initiatives with broader strategic objectives. And your contributions will improve awareness, build trust, and foster engagement with both current and future Team Members, reinforcing CVC’s position as a leading employer!

What You’ll Do:

Brand Development Strategy

• Build and implement a comprehensive employer branding strategy to elevate Chewy Vet Care’s (CVC) reputation across paid, owned, and earned media
• Collaborate with CVC business and consumer social teams to align brand initiatives with organizational goals, ensuring consistency across internal and external touchpoints
• Curate compelling content, such as blog posts, articles, LinkedIn strategy, and thought leadership pieces, that connect with the Employer Value Proposition (EVP), spotlighting talent and leadership, and underscoring the dedication to veterinary excellence
• Partner with Marketing and PR teams to enhance thought leadership and brand visibility through strategic opportunities, including partnerships, brand awareness activities, and industry events
• Develop storytelling materials with Creative teams to create engaging collateral that resonates with veterinary talent and adheres to CVC brand standards
• Drive buzz-building activities for new market launches to build awareness and excitement both internally and externally
• Evolve and refine EVP to authentically reflect the organization's culture, values, and dedication to career growth and development

Team Member Engagement

• Collaborate with Practice Managers, HRBPs, and CVC business leaders to design localized engagement and recognition
• Help develop appreciation initiatives that resonate with virtual and in-practice Team Members, enhancing retention and fostering a sense of belonging and inclusion
• Seamlessly integrate localized programs with enterprise engagement initiatives and enterprise-wide recognition

Reputation Management Insights

• Monitor and manage CVC’s presence on platforms like Glassdoor, Indeed, and LinkedIn, ensuring a consistent and positive employer brand
• Work with HR and Communications teams to address feedback and implement campaigns to boost sentiment and engagement
• Analyze engagement and brand data to measure the success of initiatives and adjust strategies as needed

Industry Presence, Awards, Events

• Partner with cross-functional Team Members and event leads to establish a strong presence at conferences and recruiting events, showcasing CVC as a leader and employer of choice
• Develop strategies to strengthen CVC’s visibility through workplace awards and industry recognition

What You’ll Need:

• Experience supporting the veterinary field, with a strong understanding of its unique challenges and benefits
• 6+ years of proven experience in employer branding, marketing, or related roles with expertise in brand-building, storytelling, and digital marketing
• Proven ability to develop and implement long-term branding strategies aligned with organizational objectives
• Familiarity with tools like Sprinklr, Google Analytics, and social media platforms (LinkedIn, Instagram, TikTok), and knowledge of digital and traditional marketing channels
• Outstanding verbal and written communication skills and the super powers necessary to craft authentic, compelling, and engaging stories
• Demonstrated success in working cross-functionally, influencing partners, and establishing relationships at all levels
• Strong analytical skills to evaluate metrics and refine campaigns for optimal outcomes
• Passion for CVC’s mission and the veterinary profession, with the ability to encourage and engage potential future Chewtopians
• Project management skills, including organization and efficiency, capable of managing multiple initiatives and delivering impactful work
• Position may require 25% travel

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