About Chewy:
At Chewy, we’re dedicated to building a committed community of pet parents through our dedication to delivering outstanding pet products, unmatched customer service, and a personalized experience! We’re looking hardworking, data-driven individuals who grow with innovation and are eager to craft the future of e-commerce for pet lovers everywhere.
Job Overview:
Chewy is seeking a visionary and results-oriented Associate Director of Performance Marketing (PM) Strategy with expertise in automation, AI integration, and project management to join our team. This role is integral to our performance marketing strategy, driving initiatives that improve customer engagement, optimize campaigns, and elevate the overall pet parent experience.
In this role, you’ll collaborate with cross-functional teams, including analytics, data science, product, and performance marketing, to envision AI-driven solutions and automation in our marketing workflows. You'll own working with our marketing science and operations (MSO) teams to develop the roadmap for integrating tools that boost efficiency, personalization, and return on investment across digital channels, advancing Chewy’s efforts to automate bidding, campaign and content creation, ensuring Chewy remains a leader in data-driven customer engagement.
Key Responsibilities:
Strategic Planning and Execution
- Work with MSO to craft and implement innovative marketing strategies that leverage automation and AI for enhanced targeting, personalization, and performance.
- Collaborate with senior leadership, channel leads and cross-functional teams to align marketing goals with Chewy’s broader business objectives, driving increased customer acquisition, retention, and lifetime value.
- Analyze market trends and new technologies in AI and automation to find opportunities that can be adopted to improve Chewy’s marketing capabilities.
Automation and AI Integration
- Orchestrate the joint development with MSO of AI technologies, machine learning models, and marketing automation tools across performance marketing channels.
- Help develop automated customer journeys and sophisticated content personalization strategies for performance marketing to deliver relevant and timely experiences, growing engagement and conversion rates.
- Evaluate, test, and optimize new automation and AI solutions to continually improve campaign performance and marketing operations.
Project Management
- Orchestrate the management of performance marketing’s 2025 key initiatives.
- Work with channel leads to translate 2025 roadmaps into clear sprints, outcomes and measurement dashboards.
- Work with channel leads to translate 2025 roadmaps into clear sprints, outcomes and measurement dashboards.
- Lead WBR, MBR, QBR and annual planning processes for the performance marketing team.
- Oversea for the PM team working with the MSO team on multiple marketing automation projects, from conception to launch, ensuring alignment with timelines, budgets and resources.
- Partner with analytics and product teams to ensure smooth implementation, data accuracy, and performance tracking for AI and automation projects.
- Use project management tools to maintain clear communication, handle risks, and ensure timely delivery of initiatives.
Stakeholder Collaboration
- Work closely with performance marketing, analytics, product, integrated marketing and creative teams to ensure alignment and maximum impact of automation and AI initiatives.
- Serve as the subject matter expert for the performance marketing team on automation and AI.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field (MBA preferred).
- proven track record in marketing, with a focus on marketing automation, AI, or data-driven strategies.
- Validated experience implementing automation and AI solutions within digital marketing, CRM, or e-commerce environments.
- Strong project management skills, with experience using tools like Asana, Trello, or Monday.com.
- Proficiency with automation and analytics platforms
- Deep understanding of channels including: paid search, display, email, organic search and social media.
- Analytical mentality with a strong ability to interpret data, build insights, and drive actionable recommendations.
- Excellent communication and presentation skills, with a collaborative approach to team and customer engagement.
- Passion for pets and dedication to Chewy’s mission to become the most trusted and convenient destination for pet parents!
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
